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Commando v2: creative tests for NiftyCo

You brief a Commando and it tests creatives on TikTok, Meta, Snap and Moloco in phases, by your rules.

Client
NiftyCo GamesMobile games studio, Phil Runyan
  • TikTok
  • Meta
  • Snapchat
  • Slack
Commando home screen for briefing a new Commando

Brief a new Commando. Demo data.

What was the problem?

NiftyCo tests a lot of creatives across several ad networks. Deciding which to graduate and which to pause meant checking every ad against IPM and CAC targets by hand, many times a day.

“When TikTok shipped a breaking API change, our integration didn't even flinch. That alone pays for the partnership several times over.”
Phil RunyanFounder & Performance Marketing Manager, NiftyCo Games

What did we build in Commando v2?

1

Commandos

A Commando is a brief: the account, the creatives, the phases and the rules. Each runs on its own and reports what it did.

2

Phases and rules

Test, validate and scale, each with targets like IPM at or above target, CAC caps, spend caps, grace periods and a minimum number of live ads.

3

Autopilot or approve-first

Moves can run on their own or wait in an approval queue with one-click approve or skip.

4

Slack notifications

Every graduation, pause and grace period posted to the team's Slack channel.

Commando approval queue with moves waiting and the test, validate, scale phases
Approve-first: moves wait for one click. Demo data.
Commando creatives table with metrics per creative
Every creative and where it is in the funnel. Demo data.

Want one like it?

The engagements we used to build it.

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