Cookie policy
Last updated: 2026-10-26 · Policy version 1
The short version
Only the cookie that remembers your choice is set by default. Analytics and marketing scripts load only after you say yes, and only if we have switched them on. You can change your mind any time.
Categories
- Necessary (always on): Needed for the site to work, like remembering your cookie choice. Always on.
- Analytics: Tells us which pages are read and which forms are used, so we can improve the site. Google Analytics 4.
- Marketing: Measures our ads on Meta, LinkedIn and TikTok and lets us show relevant ads to people who visited.
- Functional and media: Embedded videos from YouTube (privacy-enhanced mode). Without it, videos load only when you click play.
Every cookie and script
| Cookie or script | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
scalvo_consent | Scalvo (first party) | Necessary | Stores your cookie choices and the policy version you agreed to. | 12 months |
_ga | Google Analytics 4 | Analytics | Distinguishes visitors to measure site usage. | 2 years |
_ga_<container-id> | Google Analytics 4 | Analytics | Keeps the session state for Google Analytics 4. | 2 years |
_fbp, _fbc | Meta Pixel | Marketing | Measures visits from Meta ads and builds ad audiences. | 90 days |
li_fat_id, li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag | Marketing | Measures visits from LinkedIn ads and builds ad audiences. | Up to 6 months |
_ttp, _tt_enable_cookie | TikTok Pixel | Marketing | Measures visits from TikTok ads and builds ad audiences. | 13 months |
YouTube embed (youtube-nocookie.com) | Google / YouTube | Functional and media | Plays embedded videos. Loaded only after you click play or allow functional and media cookies. | Set by YouTube when the video loads |
How consent works here
- Before you choose, Google Consent Mode is set to “denied” for ad storage, ad user data, ad personalization and analytics storage, and no analytics or marketing script is loaded.
- Your choice is stored for 12 months in the first-party
scalvo_consentcookie. When this policy changes, we ask again. - If you withdraw consent, we stop loading those scripts, delete the first-party cookies they set where the browser allows it, and reload the page.
- YouTube videos in the Academy load only when you click play.
Questions
Email tarek@scalvo.ai. See also our privacy policy.